The other day I was hiking in a beautiful nature park with a friend, trying to catch some last rays of summer sunshine before autumn sets in for good. To guarantee ourselves maximum sun exposure and scenery, we struggled up a low hill in order to catch a view of the entire reserve. To my surprise, on our descent down the other side, we happened across a small information sign with a QR Code on it, right in the middle of nowhere. Happily we had a cell phone signal and scanned it, curious to see where it would lead us. We arrived at an interactive mobile-adapted site which was chock-full of interesting tidbits about the history of the hill and the park, as well as neighboring sites close by. Although pulling out your phone isn’t always the most natural reflex when you’re hiking (except, of course, when taking a selfie ), it was really rewarding to feel that we were learning about the history of the place we were visiting, instead of just tramping blindly through.
Use Site QR Codes to provide up-to-date information
Site QR Codes are an excellent and simple way to provide visitors with easily accessible information about pars, sites, museums, buildings and much more. When using site QR Codes, people can easily choose to expand their knowledge about the place that they’re visiting with a quick scan, as well as enjoy access to information about related sites or buildings via an online website. If your site is located somewhere where you aren’t sure whether visitors will have a 3G signal, you can also create Text QR Codes which will display relevant text instead of redirecting the user to a website. Another great idea for nature parks or hiking trails is to provide visitors with a hiking trail map that marks their location. The advantage of using a map QR Code instead of simply printing out a map is that the map and trails can always be updated online, and hikers can use it to track their location after leaving the information sign. Visual QR Codes are especially recommended for these spots as visitors will understand what they’re supposed to get from scanning the code (for instance more information or a map), which increases the likelihood of them scanning the code.
So, from a personal perspective, I can definitely attest to the fact that finding a QR Code was a helpful and enjoyable experience on our trip. Are you also determined to take advantage of autumn’s sunny days? Let us know if you ran into any site QR Codes as well!