The billion dollar verdict in favor of Apple’s claims against Samsung came out to a whopping $1.049 BILLION DOLLARS. While most sites are leaving out .049 after the 1 I want to clarify that .049 = FOURTY NINE MILLION DOLLARS!
I am guessing that for most of us who heard the billion dollar verdict our reaction went something like “ oooohhhh” and an “ouch!” A billion dollar loss is a lot of money and would cause most of us to bow out.
Whether this loss is going to hurt Samsung or actually make them stronger in the long run is yet to be seen but I don’t think we need a jury to tell us that Samsung copied Apple. Just by scanning through the evolution of Samsung’s phone designs pre iPhone and post iPhone the cut and paste job is pretty easy to spot.
So what is the Korean giant going to do? That all depends if they are a “great” company or just a “good” company. Champions and market leaders wouldn’t let a minor billion dollar loss get to them. After all, the mobile market alone is valued at, wait for it, one TRILLION dollars! Yes, that’s twelve zeros after the one.
If there is one thing Samsung should copy and learn from Appleit is their determination and perseverance. We all know the Apple company that is worth more than Microsoft, Google, Amazon and Facebook COMBINED! As @Hilzfuld eloquently posted, “ Perspective: Market cap of Apple is more than that of Google + Microsoft + Amazon + Facebook + Zynga + Groupon + Nokia + RIM + Yahoo!” But How many of us remember the Apple from 1996?
Here are some of the leading headlines from 1996 and they all announced the death of Apple.
* Fortune, 2/19/1996: “By the time you read this story, the quirky cult company…will end its wild ride as an independent enterprise.”
* Time Magazine, 2/5/96: “One day Apple was a major technology company with assets to make any self respecting techno-conglomerate salivate. The next day Apple was a chaotic mess without a strategic vision and certainly no future.”
* BusinessWeek, 10/16/95: “Having underforecast demand, the company has a $1 billion-plus order backlog….The only alternative: to merge with a company with the marketing and financial clout to help Apple survive the switch to a software-based company. The most likely candidate, many think, is IBM Corp.”
* A Forrester Research analyst, 1/25/96 (quoted in, of all places, The New York Times): “Whether they stand alone or are acquired, Apple as we know it is cooked. It’s so classic. It’s so sad.”
* Nathan Myhrvold (Microsoft’s chief technology officer, 6/97: “The NeXT purchase is too little too late. Apple is already dead.”
* Wired, “101 Ways to Save Apple,” 6/97: “1. Admit it. You’re out of the hardware game.”
* BusinessWeek, 2/5/96: “There was so much magic in Apple Computer in the early ’80s that it is hard to believe that it may fade away. Apple went from hip to has-been in just 19 years.”
SO WILL SAMSUNG LAST?
I started writing this post the day after the billion dollar verdict but before I finished it Samsung proved beyond a doubt that they are a great company.
While the world and most blogs were busy publishing Samsung’s loss, Samsung was busy developing. Like some kind of Rocky Balboa underdog, Samsung got right back up as if to say to Apple, C’MON! Let’s get it on!”.
A post published in Mashable Tech the day after the verdict titled Samsung Rocks Gesture Control in Windows 8 All-in-One PCs best demonstrates just how worried Apple should be that the Korean giant is no where near staying down for the count.
Some say the fighting between Apple, Samsung , HTC, Microsoft and Android is petty, I say, FIGHT FIGHT FIGHT! The more these companies are at each others throats (or patents) the more we, the consumers, can expect better products. I can’t wait to see what’s next