For every online marketer, the key to enjoying great SEO is always keeping your website updated with fresh and interesting content. You can decide to do this using blogs or through changing your homepage to include info on new products or coupons. Even with all these factors in check, sometimes the SEO campaign is not as effective as it should be. This means that you need to look for a new marketing strategy that can have a great impact on your business. Quick response codes or QR codes are the marketing strategy you need to consider using. In order for you to be able to use QR codes to market your business, you need to understand what QR codes are.
What are QR codes?
These QR codes originated from Japan, where they were used mostly in the car manufacturing industry. These codes are used to transfer info from transitory media to cell phones. This is since these codes can be scanned using smartphones. QR codes are used just about anywhere. They come in the form of square matrix codes made of black patterns on a white background. You can spot QR codes on magazines, billboards and posters among many other places. QR codes are used to carry information about a product or service. For one to be able to see information embedded on a QR code, one is supposed to scan it. Scanning QR codes is quite easy as it can be done using smartphones.
For you to be able to scan QR codes using a smartphone, you need to have a QR code scanner in your smartphone. These scanners come readily installed in most smartphones. However, they can be downloaded if the smartphone does not come with a ready to use QR code scanner.
How to use QR codes
Regardless of the size of your business, it needs QR codes. You can use QR codes to offer more details about the products or services you offer. You can simply include a QR code next to the products you offer for your clients to scan. This QR code can contain more info about the product, a URL link to a page where they can get more info or the number they can call for more information.
To use QR codes on print media, you can include the QR code on flyers, posters, TV ads and invites among many other printed media types. These QR codes can include information like contact details, coupon codes, competition details and links to websites among others.