QR Codes are quick response codes that are widely used in marketing a brand as well as in advertising. The creation of these 2D codes first took place back in mid ‘90s. Many years later, they were mostly used in the manufacturing industry more precisely, to track car parts during assembly.
However, the use of QR codes has increased and this has majorly contributed to their increase in popularity. The popularity has increased in such a way that, it is now normal to come across a QR code. No matter where you are, you are bound to see at-least one QR code, be it in a restaurant or a cemetery.
QR codes are flexible in that, you have the freedom to store just about anything you want in that QR code. The only way to disclose QR code is by scanning the code. However, their flexibility does not mean that they can actually work. For them to work to your benefit, you need to ensure that you have stored useful information and placed he QR code in a place where your target audience are found.
Some of the information stored in QR codes include, but is not limited to, URL addresses, contact information, SMS and redirections to a website. QR codes can also be scanned using a Smartphone’s camera. You will also have to download and install a QR code scanning app from your phone’s app store. Fortunately, there are many apps available for all operating systems. There are however, some smartphones that come with a pre-installed scanning app.
QR Code with Logo-why QR codes are considered to be the future
Without a doubt, QR codes have gained popularity and some people are convinced that, their popularity is only going to increase years to come. This idea can be found to be true if the current popularity growth is anything to go by. Another reason being, QR codes are easily scanned using Smartphones. Currently, about half of the global population owns a phone and a quarter of the global population are thought to own smartphones. Therefore, more Smartphone owners mean more QR codes.
What to know when using QR codes
Here are some things to keep in mind when about to use QR codes:
- Ensure that the information embedded inside is useful.
- Try creating a QR code that is appealing by incorporating some images and color to your code.
- If the QR code is created to redirect the scanner to your website, make sure that your website is mobile view-friendly.