Quick response code, also commonly known as QR codes were first heard of in the mid-90s in japan. In those years, these codes were primarily used to track car manufacturing parts in automotive industries in Japan. The very first QR code scanner and reader apps became available in the year 2010. For those who are still unfamiliar with QR code scanning this is simply an engagement technique for businesses to customers. The customer has to scan the QR code using their smartphone. The mobile takes the user to a destination determined by the QR code.
Over the last few years, there has been a raging debate on whether or not QR codes are dead or whether they are still of value to the marketing industry. According to QR code statistics, 39% of US citizens who fall between the ages of 18 and 24 have at some point used QR codes on magazines, 38% have used QR codes in mail, 21% on websites and 35% on posters. These are statistics on people who have scanned QR codes at least once in their lifetime. This statistic is based mostly on curiosity than continuous usage of these codes.
QR code statistics – why are QR codes unpopular even after so many years?
Most users complain of a bad experience with the code. They are either redirected to a boring ad or content. Most consumers feel that such call for action is inconvenient and not worth scanning codes for. Users expect interesting content and an exciting experience when they use these codes.
Lack of inbuilt scanners in some smartphones
Smartphones are quite popular these days. Having a smartphone that does not come with an inbuilt QR code scanner is a minus. This is because most smartphone users find downloading QR code scanners inconveniencing.
Lack of tutorial on usage
Most businesses do not bother to offer their clients tutorials on how to download and use QR code scanners. This leaves most consumers confused on how these codes work.
QR code statistics –how QR codes can be made to work for marketing
If you are interested in using QR codes for marketing, you need to ensure that you make proper use of them. This is the only way you can make sure they work for your marketing strategy.
Using shortened urls
This is the best way to ensure that the urls work. Shorter urls are easier to redirect.
Using catchy content
It is important to use catchy content on your QR codes. This will entice your clients to scan the codes.