Creating QR codes does not need a coding expert because they have been created in a way that any person can create one with ease. Scanning QR codes is ever much easier since all you need is a Smartphone installed with a QR code scanning app. However, there are some things that are overlooked when creating QR codes. Unfortunatley, they are the things the matter most. They are the practices to be employed when creating QR codes.
The format, placemen and size of the QR codes
- Format: When you are developing and also saving the QR code, make sure you use PNG. Also, proportionally scale the graphics when resizing the QR code.
- Placement: Do not keep the QR code close to the fold for it to be scanned easily. If the QR code is printed on direct mail, do not print it in the crease or near the fold.
- The size: When using on business cards, they should be at least an inch big. The code should also have a small clear white space boarder.
The colors and materials and when to use QR codes
The colors: The background of the QR code should be soft pastel or white. Avoid printing the QR code on black backgrounds because the scanner will not be able to read the squares. If you want to add some color to your QR code, make sure they have a contrast of at least 55% i.e. between the background and squares. Lastly, try not to invert or reverse the print.
The materials: The surfaces you use to print your QR codes should never be highly reflective or highly curved. If they are on such surfaces, scanning will not be easy. Remember, when light rays hit the surface of QR codes, it might white out the dark squares making it impossible to read.
If you are a business owner, here are some reasons why you should use QR codes:
- To let your customers learn new things like reviews or information about a product.
- To help your customers receive things like coupons and special offers.
- To allow your audience to view videos about services or product your business offers.
- If you want to provide a mobile number or email address.
- If you want to track the code’s progress. This means that you will be able to tell when the code gets scanned or not. This is an effective way to know if there are any adjustments you need to make to get the most out of QR codes.