A QR code is a 2 Dimensional code created with the ability to store massive information. QR codes are read using electronic scanners. However, Smartphone’s can also be used to scan a code. This is all thanks to modern technology and the invention of smart devices. It is for this reason that these codes have gained popularity and are no more common. The codes were invented in 1994 in Japan. In the beginning the codes were only used to track car parts but that has changed. QR codes are being used for so many purposes such as marketing. This is one of the few ways through which you can tell whether you are making good use of your QR codes.
QR code marketing-tips on how to use QR codes for marketing
First and foremost, it is ideal that you define your purpose. This mean you have to clearly decode what you want to use this code for. QR codes can be much of a utility as they are about marketing. For instance you ought to know whether you intend to provide your users with information about a single product in your business or the entire line of brands. This way, you will have made it clear what the purpose of your code is.
Secondly, launch a customer call to action. This is the only to let clients see what others cannot. As a result, this will surely increase trust and interaction between you and your customers.
Although looks do not really matter, with QR codes they are a key feature. That said; ensure that you go for a unique design rather than the normal black and white color. It is believed designer QR codes have the potential to score high. Designer codes also provide customers with an element of security hence assuring them that is a genuine product they are about to purchase.
In order to use QR codes, you have to make QR codes. Learn how to make QR codes here :