QR codes or quick response codes are 2 dimensional codes used to store different types of data. These codes were first invented and used in Japanese car manufacturing plants to track car parts.
Today, these codes are used for many other reasons, especially in marketing. As much as there is so much hype about QR codes, the truth is that they are some of the most underused marketing tools today. This is evident in the way they are used in print media and other marketing materials.
Even so, if used in the right way, these same tools can be of great benefit to a business. Most marketers lack the knowledge of code creation thus end up using QR codes wrongly. This is because QR codes have the ability to store a lot of useful information. Better yet, is that they can drive massive traffic to a website if linked appropriately. Nonetheless, using poor code generators leads to badly created codes, and so is the outcome when the code is used. There is no way a bad QR code could lead to a memorable experience.
If you want to give your users a great experience while using QR codes, you have to make sure you create your codes using the right code generators. You do not want to avail something that hardly works and expect it to be fun.
QR code creation – A Simple guide on how to create QR codes
As mentioned earlier, the most important thing is to ensure that you have a reliable code generator. The best part is that there are numerous code generators you can choose from on the internet. Another thing is that most of these code generators are free. However, there are those that are superior to others when it comes down to the features.
Still on the type of code generator, ensure you get one that can create many types of QR codes. Your generator should also allow you the option of tracking and analyzing how your code is performing.
Once you have created your code of choice, test it to see how it will appear to your users. This is important because it helps you determine whether the QR code is working properly. If not, you can make the relevant changes.
QR code creation – Why the need to create a code?
Creating a QR code is the most interesting step. This is because you can choose to turn your code from the drab black and white matrix to something unique and exciting. This is all thanks to customizable QR codes that you can create with tools such as Visualead.