QR codes are popping up in new places every single day, with an increasing number of brands finding value in utilizing them in their advertisements. Are QR codes as effective as some marketers claim, or are they just another passing fad that won’t leave a permanent impression? To answer this question, it’s important to sum up the major pros and cons of QR codes.
- QR codes are extremely effective in building a bridge between users on mobile platforms and your online content. Your goal as a marketer is to attract targeted users to your brand’s web presence, and a growing number of users surf the web via their smartphones. This means that a complete marketing strategy must include a way to bring in mobile users, and QR codes can be a great way of doing so.
- QR codes could not be any simpler to set up. This is readily apparent from the fact that QR codes can be seen everywhere—literally—ranging from subway advertisements to brochures and even cereal boxes! Whatever your promotional materials look like, there’s bound to be plenty of room to sneak in a QR code.
- QR codes will fit into your budget, irrespective of how tight it might be. This is because QR codes are absolutely free. You can start inserting QR codes into whatever promotional material you already use, and it won’t cost you an additional penny! With no financial risks in starting to use QR codes, it becomes clear why more and more brands are giving them a try.
- QR codes can easily be intertwined with social media. Being that social media is the most sought after playing field for brands to connect with their users, many brands use QR codes as a way to draw users to their social media pages.
- QR codes are often inconvenient to users. This can be the case for a variety of reasons. For example, many times scanning QR codes is not an instant process, which can be very frustrating for a user trying to access your brand’s website. Also, internet speed on smartphones is notoriously very iffy, and this means that delays are expected and often.
- Not all of your brand’s users have QR code readers on their smartphones. This is not as big of a problem as it was in the past, because a growing number of mobile users have downloaded free QR readers at some point. Also, many brands have integrated QR readers into their apps, ensuring that their users will be able to scan their codes.
- Some people simply don’t use them. If you’re relying on QR codes to draw smartphone users towards your brand’s online presence, then you must accept the fact that you’re excluding a portion of your users from your marketing strategy. Not everyone finds QR codes attention-grabbing.
Put simply, it is clear that there are both pros and cons to using QR codes as part of your marketing strategy. If your brand is able to introduce QR codes strategically, they can be an effective way of targeting valuable mobile users. As with other areas, provide value to your users and that value will be reciprocated many times over.