As any marketer knows, the world of branding is an extremely competitive environment, and there is a constant a need to stay ahead of the fast-moving curve. Insiders have found that QR codes can be implemented effectively in a wide range of products and services, and that’s why their presence is now ubiquitous in so many places. This being the case, anyone looking to brand their business must perform basic research into the potential benefit of QR codes.
QR codes are commonly used in a variety of ways, generally to provide potential consumers with extra value. Depending on the circumstances, this can include value such as access to unique promotions, coupons, contests, and free giveaways. Other QR codes offer value to the user by granting access to additional information about a given product, such as a food’s level of nutrition, a preview of music being sold, or product reviews left by other users. Put simply, QR codes are a great way of offering valuable content to customers in return for winning over their confidence.
Using QR Codes to Brand your Business
Increasingly, many businesses are finding that QR codes offer an opportunity to brand their online presence in a unique way to their customers. This is true for almost any type of business, irrespective of whether the bulk of its dealings are online or offline.
- Online Businesses
For example, consider the case of a blogger whose business is largely run in the virtual world. QR codes provide an opportunity to reach out to potential readers in the physical world who are unaware of their blog. The blogger may print marketing materials or sponsor an ad in a relevant publication, while consciously placing a QR code pointing back to their blog. For this blogger, the name of the game is exposure, and QR codes are a way of reaching out to users in the tangible world who were previously unaware that their blog even exists.Other online businesses may opt for a less conventional route, such as by printing t-shirts for their brand with a conveniently placed QR code. By doing so, brands are able to make use of the eye-grabbing qualities of QR codes by placing them on apparel that can turn up anywhere. Essentially, businesses that are primarily run on the internet can use QR codes as part of a branding strategy which extends into the offline world.
- Offline Businesses
Brands that do the bulk of their business in the offline world have even more to gain from introducing QR codes strategically. As mentioned above, QR codes are a great way of offering valuable content to customers that will keep them coming back for more. The key element for brands to consider is how to create long lasting connections with their customers, and in this regard QR codes offer a great deal of potential.At the end of the day, customers are seeking comfortable experiences during which they feel that their needs are being accommodated. In this respect, your QR codes can offer them all of the information they desire from their comfort of their own smartphones. By continually providing immediate access to valuable content, your customers will come to associate your brand with convenience and professionalism.Most significantly, QR codes can be implemented independently or as part of a larger social media strategy. Considering their ease of use, every business looking to sharpen the perception of their brand should consider the benefits of QR codes.
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