If you are new in marketing and advertising or are looking for a job, it is high time you get in line with the latest technology in the world of internet marketing.QR codes are now being used in all ways you could think of, from billboards to resumes. When using a qr code in your resume, it is not necessary, but it is a great way to add a touch of professionalism and the resume, if it falls in the hands of a hiring manager who understands and knows how to scan qr codes, could just get you that job position you want.
How do you make a qr code work for you?
It has been said time and again that qr codes have the ability to increase your bottom line and conversion rate. Truth is, this will only happen if you know how to make the qr codes work for you. The thing is, it takes more than just creating a good looking qr code to start seeing positive changes. If you want to have that qr code work to your benefit, you need to know where to place it; placement is key.
The placement of qr codes
When implementing your qr code, here are some few things you should put to consideration:
- If you are dealing with beverages and food, you can play with table standees and utensils. Have a qr code on the beer glasses, menu, plates etc. Just remember to not crowd the utensils with codes.
- If you have an NGO, try placing a qr code in an area where you work the most. You can even compliment the qr code with a touching message that will have people scan the qr code example “scan the code to be able to feed homeless kids”.
- If you are in the clothes business, have qr codes on apparels but make sure they are strategically places i.e. places somewhere visible but not too visible.