QR codes, also known as quick response codes are 2 dimensional matrix codes that are used to carry information. These codes were first heard of in the 1990s in japan. They were used in car manufacturing companies to keep track of inventory. It has taken these codes well over a decade to start being used across the globe. The reason for this is that in the 90s there was limited technology in terms of creating and using QR codes. This means that using these codes was quite costly. With advancements in technology, QR codes are now used in different parts of the world. The marketing and advertising industry makes the most of these codes. This is because QR codes offer a perfect platform for businesses and brands to do mobile marketing. This is because these codes can be read using smartphones. Since most people these days are using smartphones, using QR codes in any business is a big plus.
How do I create a QR code – Different ways of using QR codes
There are different ways through which one can make use of these quick response codes. Quick response codes can be used on print or electronic media. This gives a wide scope in terms of where you can place these codes.
On business cards
You can place your QR code on virtual or non-virtual business cards. This is an effective way of offering more information about your company or brand. You are able to offer your clients more information than would fit in the small space offered by business cards.
This is an effective way of promoting your goods and services. You can include your website URL on the poster. This redirects your clients to your web page where they can learn more on the type of products or services you offer.
On price tags
This can be a good way of making your clients scan your codes. You can tell them that they get a certain percentage discount for scanning a code on a price tag.
How do I create a QR code – How to create a quick response code
- Find a reliable QR code generator from online sites.
- Enter the information you want to place in the QR code.
- Click on create QR code for the code to be generated.
- Test the code and make it available to your clients.