One of the most important things about running a business successfully is to appreciate how essential reflection is. Some people refer to their business as their brainchild and for good reason – entrepreneurs are often passionately in love with their businesses and just like parents, they sometimes have difficulty accepting that their beloved creation is in need of some fixes and tweaks. Being excited about your business is awesome but we always recommend at least once a year to sit down for a bit of analysis and rumination so that you can make sure that you’re going in the right direction. This is important for your marketing campaign as well, and of course – your QR Codes!
Make your QR campaign work for you
QR Codes are acknowledged hands down as the most successful offline-to-online marketing tool available in the market today. They’re easy to use, recognizable to customers, cheap, and when they’re used correctly, they can be an incredible asset for increasing your brand’s engagement with its clientele. Many innovative QR marketing campaigns have succeeded in creating a lot of buzz and drawing a lot of people’s attention. The key to a great QR campaign is all about using them the right way and taking the time to assess the situation and ride the wave.
QR Codes that lead to your website and Facebook page are nice and all but why stop there? Most customers are willing to scan a code if they see a good reason to do so but they’re often disappointed with the unimaginative codes and destinations that businesses offer them. Show your clients that you’re willing to offer them a cutting edge and innovative way to access coupons, deals, free offers, gimmicks and contests. There are so many great examples out there for catching and keeping your customer’s interest. And when you use dynamic codes, Visualead’s default technology, you have the opportunity to keep the pressure on by continuously updating your QR Code with the latest offers, deals and campaigns out there. Customers will be excited to see how every time they scan your code, something new and thrilling is offered to them.
So kudos to all the businesses out there who’s QR Codes are doing exactly what they should be doing. And for all the rest – take this opportunity for a bit of soul-searching and start brainstorming about how you can make your QR campaign even better!
Need some ideas? You’re always welcome to contact us at firstname.lastname@example.org!