Dynamic QR Codes & Analytics

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Analytics QR Code

Dynamic QR Codes Vs. Direct

I’ve read a lot about the different kinds of QR Codes out there and I’ve often encountered the puzzling terms “Direct” and “Dynamic”. So I thought that this would be a good chance to clarify what these terms mean and what each can offer you as a QR Code creator.

Direct QR Codes are QR Codes in which the destination of the code (for instance, a URL) is embedded physically into the pixels of the code. These were most of the QR Codes that were originally offered on the market as they are relatively easy to create for black and white codes which have no visual appeal, and thus, no limitations as to pixel placement.

Dynamic QR Codes are QR Codes in which a shortened URL is the only code that is embedded physically into the codes, leaving more leeway for pixel rearrangement and design. When scanned, the destination is accessed via the shortened URL.

If you hesitate to create a code that will be redirected through your generator’s server and you have no requirements for the code’s visual appeal, then a Direct Code may be the right answer for you. But before you decide, I recommend you consider carefully because Dynamic Codes are currently the leading technology for a reason – they simply have so much more to offer.

Getting the most out of your QR Code

As mentioned before, the shortened URL allows the creator of the code to manipulate the code’s appearance without affecting its content, thus allowing users to create logo QR Codes, colorful QR Codes and even Visual QR Codes (see www.visualead.com). But the real reason behind the shortened URL is the flexibility that it allows the user when determining the QR Code’s destination.

Because the destination is accessed through the URL, many generators that employ the URL shortening technology can offer their customers to continuously edit the destination of the code without needing to reprint their code. So that QR Code that you’ve printed on a thousand flyers directing to a coupon for your Christmas sale can be changed to your store’s Facebook page once the sale is over. And the code leading to your vCard that you placed on your business card doesn’t need to be reprinted whenever your address or phone number changes. Quite useful, as you can see.

Dynamic QR Codes allow Analytics

Another important use for Dynamic QR Codes is the ability to collect analytics. When a business decides to use QR Codes in a marketing campaign, it’s important to track how successful the code is and who is scanning it. This crucial information (such as how many times the code has been scanned, popular scan locations/days and so on) is critical for assessing the success of your campaign. This analytical information can easily be collected by a generator that offers Dynamic codes because they can track the redirected URL through their servers every time that it’s scanned. Direct QR Codes, on the other hand, cannot provide this information because the interaction between the scanner and the code is un-trackable and isolated.

So why use Direct Codes at all? That’s a good question, but some companies and individuals feel that it better suits their needs. And that’s what QR Code generation is all about – making sure that the QR Code that you’ve created is exactly what your business needs.

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