How to Make a QR Code Logo May be Easier Than You Expect
A logo is a very important part of any business. The logo is usually what people remember when they think about a particular company, brand, or organization. In this way, they are a sort of mascot. Thus, a carefully and artfully designed logo is sure to stay in the mind for a long time. One way to ensure the impact of a logo is to put a QR code around it. While this may seem counterintuitive, putting a logo inside of a QR code will not actually ruin the functionality of the code itself, as long as you do it right. How to make a QR code logois largely up to you. If you have a flare for design, creating a logo should be a walk in the park for you. The problem, of course, is inserting your logo into a QR code. This is where things begin to get a bit tricky. If you’re not confident in your ability to introduce a logo into a QR code and have the code still work properly, there are a lot of online resources that you can use to accomplish this feat. Even if you’re not comfortable in creating a logo yourself, you can find a talented graphic designer or artist to help you out.
The Logo is the First Step
The first step in how to make a QR code logo is, of course, the logo itself. Your logo should represent your company, organization, or yourself in an accurate, albeit artistic, fashion. There are several pitfalls you will have to avoid when making a logo and you will have to avoid the temptation to give your artistic side too much free reign over the design process. [youtube id="N2YEXGqhGRM" width="600" height="350"] An overly complicated logo will be difficult for people to connect with, while one that is too simple will be too vague for people to latch on too. A happy medium is in order if you want to create a logo that has enough clout to connect with someone without risking them considering your logo to be “mental garbage.” Organizations like the BBC, Adidas, Nike, and YouTube are fine examples. Each has its own logo that accurately represents them and has become universally familiar around the world.
Bring the QR Code into the Mix
The next step in how to make a QR code logo the QR code itself. This is when the process becomes a bit more complicated. Making a QR code is not necessarily difficult in and of itself. There are many ways to make a code, including online QR code generators,so all you really need to do is figure out what kind of code you want to make. Do you want a QR code that directs people to a particular website, or one that links to digital content, such as video? You can even make a code that gives people simple text messages when scanned.
Putting it All Together – Logos with QR Codes inside
Now that you have generated your two dimensional code, the next step to achieving a cool interactive feature that only logos with QR codes inside will lend, is to merge the two. Typically, the logo design must be located in the very center of the code. At each of the four corners of a QR code is a square that acts as positional guide for a QR code scanner. If these squares are blocked, the code will not function because a scanner will not be able to determine the position of the code itself. The blocky patterns of a code are also something to be concerned about. If your logo is too large, it will block most of the pattern, making the code unreadable. A certain portion of the pattern can be blocked while still allowing the code to work, so some resizing of your logo may be necessary. If you’re intrepid enough, you can use Photoshop, or other image modification software, to introduce your logo into a QR code. This will require some practice and some technical knowledge of Photoshop itself. With enough patience, however, you can accomplish this task in a relatively short amount of time. There are a variety of learning resources available on the Internet that can help you use Photoshop to make your QR code logo. Once you’ve got your QR code made, you will have to make sure it actually works. This is, perhaps, the easiest part, as well as the most frustrating if you made a mistake along the way. You’ll need a QR code scanning application for your mobile device in order to test your QR code logo. Once you have a scanner, you can point your mobile device at the logo and try to scan the code. If the code works, your logo is complete. If it doesn’t work, you may have to try repositioning your logo’s design or fix a problem with the QR code itself. That is how to make a QR code logo. If the task seems to daunting, there are services available that can help you with the process, if not handle the whole thing for you. These services, like everything else, can be found on the Internet or you can check out this video that will show you how to make a QR code with logo inside through Visualead: Please share your thoughts in the comments below or on Twitter, Google+, or Facebook where we are always listening. In addition, to design your own visual QR Code and give any design the power of a QR, click here.