QR codes are valuable marketing tools, and even more conveniently, they’re very simple to grasp. But as with any new marketing tool, a little bit of direction can go a long way! Here’s a brief step-by-step guide that will walk you through the entire QR code generating process.
- Start at the beginning and download a basic QR reader for your smartphone
This will allow you to scan QR codes that you come across, so that you can get a feel for how brands utilize QR codes to enhance their marketing strategies. As you’ll see, QR codes can serve a variety of functions, from offering exclusive promotions to clients, to immediate access to valuable information about a product. Whatever it is, make sure that your QR code will provide actual value to your customers.
- Once you’ve gotten a feel for how QR codes are used, download a QR generating app
There are many options to choose from, with apps like Scan and Visualead finding themselves among the top tier. Visualead is easy to use, and designs QR codes that are extremely easy to scan. Even if you’re inexperienced when it comes to QR codes, you won’t have a difficult time navigating through the Visualead app.
- Design your QR code
With Visualead for instance – simply choose an image that you would like to embed with a QR code, and pinpoint the destination of your QR code on the image. Visualead won’t impact the resolution, format or size of your image, keeping its quality intact through the entire QR generating process. The result is an easy-to-create, attractive QR code that will be sure to capture lots of eyes!
- Ensure that your QR code is as user friendly as possible
For example, be sure to leave some space open on the image surrounding your QR code. This makes the QR code easier to scan, and it’s important that this factor be considered while designing QR codes. QR codes are all about convenience, and the last thing that anyone wants is a hard-to-scan code.
- Test your code!
This should be obvious, but you’d be surprised at how many QR codes out there simply are unable to be scanned. Moreover, don’t make the mistake of thinking that your work ends once your QR code is printed. Be sure to keep meticulous analytics of your QR campaigns, so you can continue to tweak your codes as necessary.
You’re ONLY ONE CLICK away from creating your first unique Visual QR Code design in just a few minutes!